Meet The Founder

UOR Founder, Veronica (V)

In July of 2025, I found myself, a female in her mid-20s, juggling hormones, spirituality and a newly diagnosed ADHD brain, living alone in Vancouver, Canada. A usually rather social and busy person, the dramatic change to my environment and routine was challenging. I was constantly feeling the frustration of having so much stagnant energy within my body and nowhere to direct it creatively.

It was during this time of that I began to reflect on the things I truly wanted in my life, in the things I had accomplished thus far and how exactly it could all be intertwined into my greater purpose. This is when the concept of Under One Roof truly came to life.

While we have decided to launch Under One Roof one year on from moving to Vancouver as a tribute to the experience that birthed this project, it is worth noting that very start of this passion can truly be dated back some 10 whole years ago. Scrolling through my camera roll, I can date as far back as 2016 to one of the first documentations of me thrifiting as a young 15-year-old in preparation for a school camp, a time in my life when I first began to care about how I looked, what I wore and what those clothes said about me. Thrifting was my anszwer to having it all. Not only was it affordable and sustainable long-term for myself and the environments, but it also allowed me to 'fit in' amongst my peers.

Slowly, the thrill of the hunt became addictive. I began to see beyond brands, price points and trends, and instead, valued quality, affordability and creativity. Through thrifting, I was able to create a wardrobe where I could try it all, styles, sizes, colours, vibes, trends, whatever peaked my interest. I was able to curate collections of items that made me feel both confident and comfortable, but that also said something about who I was at the time.

From a young age, it was clear I was destined to make something of my own. I was the type of child devoted to achieving whatever it was I set my mind to. If I said I was going to do something, I was going to do it. I was never concerned with when or how but rather I just trusted that I would get it done. Blindly believing I could do, achieve, be or have anything i set my mind to encouraged me to always explore whatever it was that sparked my curiosity, for better or for worse.

Since my early high school days, I can remember vowing to friends and family that I would one day own my own business, be my own boss, and make my own rules. I was never concerned with 'if' it would happen because I knew it would, I detached from the when or how and lived my life knowing it would come.

As I entered my 20s, I began to realise just how deeply conditioned we are to look at life through a negative lens, to concern ourselves with the 'what-ifs', to focus on the outcome of things and ruminate over the worst-case scenarios. Slowly, I began to redirect my energy toward enjoying the process, letting go of the expectations and detaching from the outcome. I began to look at life through the lens of gratitude and abundance. I would question what it is I wanted for my life and would not allow myself to place limitations on what I imagined was possible. I redirected my focus toward the best-case scenarios.

What I had been doing all those years as a child was the practice of placing blind faith in something beyond me. If I wanted to do it, achieve it, be it or have it, I concerned myself not with the when or how, but rather with what life would look like if it had already happened.

This is where Under One Roof was born, in blind faith, at the intersection of all my personal experiences thus far. This space has been created to act as a 'roof' over all the things in this life that excite me.

Maybe it sounds crazy, but through my experiences over the past almost 25 years, I have come to believe that if you want something in this life, all it takes is detaching from the when and how and trusting that it will all come to be in the end.

I am so excited to share this project with you! I have no idea what this could become, no expectations about the experience and I full faith that this project will be something magical.